Gucci's Milan Flagship Reopens Doors After Stunning Renovation

Gucci has officially reopened its historic flagship store on Milan's prestigious Via Montenapoleone following an extensive renewal. The iconic boutique, first established in 1951, now stands as a testament to the brand's enduring connection with Milan, blending contemporary design with timeless Italian craftsmanship.

Key Takeaways

• The renovated store emphasizes Gucci's appreciation for contemporary art and design.
• It embodies Italian beauty and craftsmanship, offering a unique customer experience.
• The design harmoniously merges modernity and tradition, reflecting Milanese aesthetics.
• The boutique now functions as a contemporary art gallery, showcasing works by both local and international artists.
• Sustainability was a key consideration in the renovation, adhering to LEED protocol requirements.

A Fusion Of Heritage And Modernity

The newly revitalized boutique is a sophisticated blend of old and new, paying homage to Milanese style and the globally recognized values of "Made in Italy." The design, influenced by the vision of new creative director Sabato De Sarno, features luxurious materials such as Cipollino and Bardiglio marble for its floors and "pulegoso" Venetian glass for shelving and decorative elements. Furnishings from renowned Italian design houses like Cassina, B&B Italia, Living Divani, and Minotti further enhance the elegant ambiance.

An Artistic Hub

Beyond its retail function, the Via Montenapoleone store has been transformed into a contemporary art gallery. Curated by Truls Blaasmo, the space will host rotating exhibitions featuring works from both established and emerging artists. The collection includes pieces by significant Italian artists like Lucio Fontana, Getulio Alviani, Franco Mazzucchelli, and Liliana Moro, alongside international talents.

Immersive Shopping Experience

The ground floor is dedicated to leather goods, prominently displaying iconic handbags such as the Jackie Notte and the Gucci Signoria slingback from the new Gucci Ancora collection. A special "Rosso Ancora" room offers an immersive experience with its deep red carpeting and lacquered walls, reflecting the brand's contemporary direction. This space also allows for pre-orders of the latest Spring/Summer 2024 collection. Spanning 1,800 square meters across two floors, the boutique offers a wide array of products, including bags and fragrances, complemented by two private lounges for a personalized shopping journey. The renovation also prioritized sustainability, with all design elements aligned with LEED protocol to minimize environmental impact.

Sources

• Today, the Iconic Gucci Store on Via Montenapoleone Reopens, - The Blonde Salad.
• Milan: Gucci flagship store renewal, superfuture.