Simone Rocha Unveils First US Flagship Store in New York's Soho
London-based designer Simone Rocha has officially opened her first United States retail space in the heart of New York City's Soho district. Located at 71 Wooster Street, the new store marks a significant expansion for the acclaimed designer, bringing her unique aesthetic and curated vision to a global audience.
Key Takeaways
- Simone Rocha's debut US store is situated in the vibrant Soho neighborhood of New York City.
- The store's design, conceived with her father John Rocha, blends artistic inspirations with commercial appeal.
- The space features a mix of contemporary furnishings, bespoke design elements, and significant artworks.
A Curated Space Reflecting Inspiration
Rocha envisioned the 2,400 sq ft store as a space that not only showcases her collections but also evolves with her inspirations. The interior is characterized by chalky-white rose cornices and matte white chandeliers designed by Pae White, creating an atmosphere of whimsy and romance. Furnishings include a striking pink onyx cashier's desk and chairs crafted from Italian crema marfil marble designed by John Rocha, alongside mid-century pieces by Joe Colombo.
Artful Displays and Design Elements
A distinctive white metal cage serves as a rotating display for select designs, while Perspex plinths highlight footwear, accessories, and jewelry, a nod to Rocha's signature transparent heeled shoe designs. The store's design philosophy extends to incorporating art, a passion shared by the designer. Visitors are greeted by a geometric beeswax sculpture by Chinese artist Ren Ri. The walls are adorned with a 1982 collage by Robert Rauschenberg and 25 silkscreens by Louise Bourgeois, adding a layer of artistic depth to the retail experience.
Echoes of Runway and Artistic Heritage
Hints of red, a recurring motif in Rocha's runway shows, are present in the front window displays with red arches, referencing her Southwark Cathedral show venue for S/S 2017. The store's former life as an art gallery has been honored, with the integration of significant artworks that complement Rocha's fashion narrative. This new flagship represents a holistic presentation of Rocha's creative vision, bringing together her designs, inspirations, and artistic collaborations under one roof.
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