Lawson-Fenning Opens New York Doors with a Warm Terra-Cotta Embrace

Los Angeles-based furniture brand Lawson-Fenning has expanded its reach to the East Coast, inaugurating a new shop in New York's vibrant NoHo neighborhood. Located within a historic cast-iron loft building, the space is bathed in rich terra-cotta hues, creating a welcoming and sophisticated atmosphere that reflects the brand's signature style.

Key Takeaways

• Lawson-Fenning, known for its L.A. aesthetic, has established its first New York presence in NoHo.
• The new shop features a distinct terra-cotta color palette, masterminded by interior designer Josh Greene.
• A 12-piece collection, also designed by Greene, complements the shop's aesthetic and introduces new materials and designs.

A Bicoastal Vision

The decision to open a New York location marks a significant step for Lawson-Fenning, allowing them to connect with a new audience while maintaining their core brand identity. Co-founder Grant Fenning highlighted the strategic choice of Josh Greene as the interior designer, noting his unique blend of Southern California roots and New York sensibility. This collaboration has been instrumental in adapting the brand's vision for the bustling New York market.

The Agapanthus Collection

Interior designer Josh Greene, responsible for the shop's distinctive look, has also curated a special 12-piece collection for Lawson-Fenning. Named "Agapanthus" after the flowers from his childhood garden, the collection showcases Greene's personal aesthetic. It features a range of case goods and low tables crafted from materials like leathered Rojo Alicante marble and pigmented oak. The collection also includes the "Fairview" series, which comprises nostalgic tufted seating with matching upholstered bases, reminiscent of Greene's grandmother's sofa.

Design Philosophy

The NoHo shop's design is characterized by its residential feel and the pervasive use of warm terra-cotta paint. This color choice, combined with Greene's thoughtful curation of furniture and materials, creates a space that is both heady and grounding. The overall vibe aims to resonate with New York consumers while staying true to Lawson-Fenning's established reputation for quality and design.

Sources

• Lawson-Fenning’s NoHo Shop Glows With Terra-Cotta Hues, Interior Design Magazine.