Moncler's Marina Bay Store Earns Innovation Award for Striking Nero Marquina Marble Design

Moncler's flagship store at Marina Bay Sands in Singapore has been recognized with a prestigious Innovation award. The design, conceptualized by Curiosity, masterfully translates the brand's iconic quilted down coat aesthetic into a stunning facade crafted from Nero Marquina marble, setting a new benchmark for retail design.

Key Takeaways

• The Moncler Marina Bay store's innovative design features 132 pieces of Spanish Nero Marquina marble.
• Curiosity interpreted Moncler's signature quilting using the black marble for the three-story facade.
• The marble was meticulously cut, shaped, and polished to create a surprisingly light and floaty appearance.
• The interior design embraces an "iceberg vibe" with white fir and creamy marble, reflecting Moncler's Alpine heritage.

A Bold Material Transformation

In a remarkable feat of design and engineering, Curiosity has transformed the heavy, luxurious Nero Marquina marble into a seemingly weightless element for Moncler's expansive 6,400-square-foot flagship store. Located within the architecturally significant Marina Bay Sands resort, the store's three-story facade is clad in 132 precisely shaped pieces of the Spanish black marble. The design team, led by Curiosity president Gwenael Nicolas, meticulously worked the stone, giving each piece gently curved, beveled edges, and a specially treated back to reduce its overall weight. This innovative approach not only pays homage to Moncler's iconic quilted puffer jackets but also creates a highly recognizable and impactful brand statement that stands out within the bustling resort.

An Alpine-Inspired Interior

Complementing the striking exterior, the interior of the Moncler Marina Bay store evokes a sophisticated "iceberg vibe." This concept draws inspiration from the brand's deep roots in the Alps, utilizing materials such as white fir and creamy marble to create a serene and luxurious shopping environment. The careful selection and application of these materials contribute to an immersive brand experience, reinforcing Moncler's identity as a purveyor of high-fashion, performance-driven apparel.

Sources

• Moncler Marina Bay by Curiosity: 2019 Best of Year Winner for Innovation, Interior Design Magazine.