Luxury Brands Expand Global Presence: Miu Miu and Thom Browne Open New Stores

Oct 02, 2025

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Luxury Brands Expand Global Presence: Miu Miu and Thom Browne Open New Stores

Luxury fashion houses Miu Miu and Thom Browne are significantly expanding their retail footprints with strategic new store openings across key global cities. This expansion underscores the brands' commitment to reaching a wider audience and enhancing the in-store shopping experience for their discerning clientele. The new locations offer curated collections and reflect the distinct brand identities of both Miu Miu and Thom Browne.

Key Takeaways

Miu Miu has unveiled a renovated store in Bangkok's Siam Paragon mall.
Thom Browne has opened its inaugural European store in Milan.
Thom Browne has also launched its first dedicated women's store in New York City.

Miu Miu's Bangkok Boutique Gets a Makeover

Miu Miu has inaugurated a completely renewed store within the prestigious Siam Paragon mall in Bangkok, a prime destination for luxury shopping. The revamped boutique spans approximately 140 square meters and showcases the brand's ready-to-wear, leather goods, footwear, and accessories collections. The exterior features a striking Bardiglio marble façade, while the interior is characterized by light blue carpets and velvet seating, complemented by walls adorned with Miu Miu's iconic damask pattern and floor-to-ceiling mirrors.

Thom Browne Establishes European Flagship in Milan

Thom Browne has made a significant move into the European market with the opening of its first monobrand store in Milan. Located on Via del Gesù, the store extends across five rooms and presents Thom Browne's men's and women's ready-to-wear and accessories, alongside bespoke and evening wear lines. The interior design, conceived by Asa Studioalbanese, draws inspiration from late 1950s and early 1960s store aesthetics, featuring terrazzo floors, grey Bardiglio marble walls, and a curated selection of mid-century furniture. Thom Browne expressed his desire for the store to embody true American taste while celebrating Italian craftsmanship.

Dedicated Women's Store for Thom Browne in New York

Following its European expansion, Thom Browne has also enhanced its presence in New York City by opening a dedicated women's store. This new space is an expansion of the brand's Tribeca flagship, which originally opened in 2006. The women's store, located in a neighboring storefront, features the same sophisticated interior design as the men's store, including custom-poured terrazzo floors and grey Bardiglio marble walls, along with furniture from notable designers. The expansion also includes a new made-to-measure salon within the men's store, further catering to its clientele.